Most businesses that want to advertise online have the luxury of choosing between SEO and advertising, but not marijuana businesses.
The fact is, as long as cannabis is illegal at the federal level, most advertising networks don’t want to allow ads for anything related to cannabis. See for yourself: you won’t find paid ads for marijuana dispensaries on Google, Bing, Facebook, Twitter, or Instagram.
That means, if you want to get found online, your options are limited. Basically, you either pay outrageously high rates to Weedmaps and websites like them every month, or you can invest in SEO.
So what’s the difference?
With Weedmaps, you’ll disappear the second you stop paying your bills. If you’ve developed relationships with other businesses in your community, those don’t matter. If you have a staff worth bragging about and the coolest dispensary floor in town, those don’t matter. And if you want to keep the contact information of all of your customers, good luck.
SEO, on the other hand, can do all of that and more.
SEO can help more customers find you, faster. It can help your delivery service reach patients in other zip codes. It can make your dispensary the local standard. SEO can help you grow customer loyalty, grow your reputation, answer frequently asked questions so you don’t have to, highlight your awsome budtenders, stay relevant against new competition, get more value out of your social media, secure local news coverage, and so much more. It’s quicker to tell you all the things SEO can’t do.