{"id":444,"date":"2017-11-22T15:33:54","date_gmt":"2017-11-22T23:33:54","guid":{"rendered":"https:\/\/trailblazerseo.com\/?p=444"},"modified":"2023-06-01T10:59:06","modified_gmt":"2023-06-01T18:59:06","slug":"cannabis-delivery-seo-dispensaries","status":"publish","type":"post","link":"https:\/\/trailblazerseo.com\/cannabis-delivery-seo-dispensaries\/","title":{"rendered":"Cannabis Delivery SEO vs. Dispensary SEO: What\u2019s the Difference?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-445\" src=\"https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/cannabis-delivery-seo.jpg\" alt=\"cannabis delivery SEO\" width=\"820\" height=\"550\" srcset=\"https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/cannabis-delivery-seo-200x134.jpg 200w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/cannabis-delivery-seo-300x201.jpg 300w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/cannabis-delivery-seo-400x268.jpg 400w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/cannabis-delivery-seo-600x402.jpg 600w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/cannabis-delivery-seo-768x515.jpg 768w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/cannabis-delivery-seo-800x537.jpg 800w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/cannabis-delivery-seo.jpg 820w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p>In many ways, performing SEO for cannabis delivery services is the same as performing them for a dispensary. You build links, make your site user friendly, and market content that builds relevance and authority.<\/p>\n<p>However, performing SEO for a marijuana delivery service also has its own unique set of challenges that less sophisticated SEOs overlook, or otherwise aren\u2019t equipped to solve. While a dispensary can always rely on foot traffic and visibility from a good location, it can be harder for a delivery service to grow a customer base without a good online marketing strategy.<\/p>\n<p>Without further ado, here are four huge SEO problems for cannabis delivery services and how you can solve them.<\/p>\n<h2><img decoding=\"async\" class=\"aligncenter size-full wp-image-446\" src=\"https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/outside-hometown.jpg\" alt=\"hiker on mountain looking into a distance, representing the difficulty of ranking a cannabis business outside of your hometown\" width=\"820\" height=\"550\" srcset=\"https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/outside-hometown-200x134.jpg 200w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/outside-hometown-300x201.jpg 300w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/outside-hometown-400x268.jpg 400w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/outside-hometown-600x402.jpg 600w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/outside-hometown-768x515.jpg 768w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/outside-hometown-800x537.jpg 800w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/outside-hometown.jpg 820w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/h2>\n<h2>Challenge 1: It\u2019s hard to rank outside your hometown<\/h2>\n<p>Even if you deliver marijuana to 10 different cities, it\u2019s hard to rank outside of your hometown.<\/p>\n<p>It\u2019s rare when Google\u2019s map pack shows any business outside of the city you specify in your search\u2014or the city you\u2019re searching from. That doesn\u2019t matter if you\u2019re searching for a cannabis delivery service or a carpet cleaner.<\/p>\n<p>While it\u2019s not always fair to business owners, it can make sense for users. A lot of service area businesses are time sensitive (think \u201cChinese delivery near me\u201d) so it doesn\u2019t make sense to recommend a better business that is located two cities away unless they\u2019re much, much better.<\/p>\n<h3>Strategy 1:\u00a0 Use reviews &amp; links to show you\u2019re much, much better<\/h3>\n<p>There\u2019s only so much Google can access and trust reviews on Yelp, Weedmaps, and other sites like them, but Google reviews are another story.<\/p>\n<p>In a nutshell, Google uses those reviews to see:<\/p>\n<ul>\n<li>What customers think about a business overall<\/li>\n<li>Where those customers are coming from<\/li>\n<li>What they have to say about the business, specifically<\/li>\n<\/ul>\n<p>If you consistently get more and better reviews than the next three dispensaries combined, Google is a lot more likely to show your business in both your hometown and nearby cities. Just make sure you\u2019ve specified a business area that includes them.<\/p>\n<p>Getting more and better links than your competitors can have a similar effect. Links remain one of the strongest quality signals in SEO, and getting links from major sources (like High Times) can show that your delivery service is the real deal.<\/p>\n<p>If you need help getting more Google reviews, consider using a tool like this <a href=\"https:\/\/supple.com.au\/tools\/google-review-link-generator\/\">google review direct link generator<\/a> to make the job a little easier.<\/p>\n<h3>Strategy 2: Get more reviews from your target city<\/h3>\n<p>If you\u2019re located in Oakland but you want to rank in a nearby city like Berkeley, you should start by getting more reviews from clients who live and work in Berkeley. If you have more reviews from Berkeley than any other dispensary in Oakland, Google will have reason to believe that you offer something unique that Berkeley residents appreciate, whatever it is. If they happen to mention Berkeley in their review itself, that will have an even bigger impact.<\/p>\n<h3>Strategy 3: Get more links from your target city<\/h3>\n<p>Along the same lines, getting more links from websites, organizations, and companies that are already relevant to your target city can also dramatically bost your local SEO there:<\/p>\n<ul>\n<li>The local Chamber of Commerce<\/li>\n<li>The local Rotary club<\/li>\n<li>A business located in your target city<\/li>\n<li>A blogger who frequently covers your target city<\/li>\n<li>A small directory site for your target city<\/li>\n<\/ul>\n<h3>Strategy 4: Publish city pages<\/h3>\n<p>It\u2019s pretty typical for service area businesses to publish a page for each city in their service area, but be careful. If you make the mistake of publishing several pages that are basically interchangeable, you\u2019ll risk getting hit with one of Google\u2019s <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2721311?hl=en\">doorway page penalties<\/a>.<\/p>\n<p>You can avoid this issue by creating pages full of content that is completely unique to each city. If you\u2019re building a page for Berkeley, consider adding:<\/p>\n<ul>\n<li>Testimonials from customers in Berkeley<\/li>\n<li>Profiles of employees who live in Berkeley<\/li>\n<li>Information about policing in Berkeley<\/li>\n<li>Information about which strains and products are popular in Berkeley<\/li>\n<li>Content for the unique clientele you work with in Berkeley<\/li>\n<li>Original photos of Berkeley<\/li>\n<li>Links to other resources relevant to Berkeley<\/li>\n<\/ul>\n<h3>Strategy 5: Publish locally-relevant content<\/h3>\n<p>One of the quickest ways to get the attention of potential customers in Berkeley is to publish content that is uniquely specific to Berkeley. I\u2019m talking about blog posts like:<\/p>\n<ul>\n<li>The 5 spots in Berkeley to smoke cannabis<\/li>\n<li>7 brunch spots in Berkeley after you wake and bake<\/li>\n<li>The 4 most scenic walking trails in Berkeley<\/li>\n<li>10 things under $10 to do in Berkeley<\/li>\n<\/ul>\n<p>You can also publish content that appeals to the greater area:<\/p>\n<ul>\n<li>Here\u2019s where you can find the best liquid nitrogen ice cream in the East Bay<\/li>\n<li>4 easy Bay Area walking trails for chronic pain sufferers<\/li>\n<li>We ranked the East Bay\u2019s best flashback and indie theaters<\/li>\n<li>The East Bay\u2019s best ethnic food festivals and events, November edition<\/li>\n<\/ul>\n<p>As your blog posts attract clicks, readers, and links, this can also help your city pages and local listing show up in more areas outside of your hometown.<\/p>\n<p>It\u2019s important to remember that all of your content doesn\u2019t have to directly involve cannabis. As long as it\u2019s a subject that your target customers will want to read, you\u2019re comfortable with writing about it, and it hasn\u2019t already been done to death by other websites, go for it!<\/p>\n<h2><img decoding=\"async\" class=\"aligncenter size-full wp-image-447\" src=\"https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/hiding-address.jpg\" alt=\"hiding in plain sight with a Groucho Marx disguise\" width=\"820\" height=\"550\" srcset=\"https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/hiding-address-200x134.jpg 200w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/hiding-address-300x201.jpg 300w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/hiding-address-400x268.jpg 400w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/hiding-address-600x402.jpg 600w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/hiding-address-768x515.jpg 768w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/hiding-address-800x537.jpg 800w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/hiding-address.jpg 820w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/h2>\n<h2>Challenge 2: Hiding your address can be tricky<\/h2>\n<p>If you\u2019re like most marijuana delivery services, you probably don\u2019t want your address to be public knowledge. Unfortuantely, it can be easy to accidentally include your address on one public profile, which then <a href=\"https:\/\/whitespark.ca\/local-search-ecosystem\/\">spreads like wildfire through other websites<\/a>.<\/p>\n<h3>Strategy 1: Hide your address in Google My Business<\/h3>\n<p>The first step is to verify your business and in Google my Business and choose \u201cmy business delivers goods &amp; services to customers within this area:\u201d. Then, be sure not to also tick the checkbox for \u201cI also serve customers at my business address.\u201d This will make you eligible for Google\u2019s map pack, but without showing a pin for your business or displaying your address.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-456\" src=\"https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/also-serve-customers.jpg\" alt=\"I also serve customers at my business address\" width=\"808\" height=\"454\" srcset=\"https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/also-serve-customers-200x112.jpg 200w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/also-serve-customers-300x169.jpg 300w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/also-serve-customers-400x225.jpg 400w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/also-serve-customers-600x337.jpg 600w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/also-serve-customers-768x432.jpg 768w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/also-serve-customers-800x450.jpg 800w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/also-serve-customers.jpg 808w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/p>\n<p>This step sounds simple, but it trips up business owners all the time.<\/p>\n<h3>Strategy 2: Use aggregators that let you hide your address<\/h3>\n<p>Signing up for Localeze and Acxiom, either directly or through a location management service, will let you push your business information to a wide range of directories without revealing your address. This willl help keep your business data straight across those platforms, boosting your local SEO.<\/p>\n<p>You can also use a citation building service like <a href=\"https:\/\/www.brightlocal.com\/\">Brightlocal<\/a> to help you claim and update listings that show your address.<\/p>\n<h3>Strategy 3: learn to use advanced search operators to hunt down rogue listings<\/h3>\n<p>Did you know there are a bunch of extra characters you can add to a Google search to avoid certain words, websites, or patterns? These <a href=\"https:\/\/moz.com\/blog\/mastering-google-search-operators-in-67-steps\">advanced search operators<\/a> can help you find listings that are displaying your address, which might also feed into other sites. For example, you can put your street address in quotes, along with your business name, to only show results that specifically display your address.<\/p>\n<h3>Strategy 4: Keep track of all your listings<\/h3>\n<p>In reality, keeping track of all your listings (and their logins) is the best way to make sure that your address doesn\u2019t leak online. Keep a spreadsheet that lists how your business name, address, and phone number appear on each of your online profiles, because fixing bad listings can boost your rankings and keep customers happy.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-448\" src=\"https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/closed-sign.jpg\" alt=\"sign on a business door attempts to be inspirational but causes mixed signals\" width=\"820\" height=\"550\" srcset=\"https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/closed-sign-200x134.jpg 200w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/closed-sign-300x201.jpg 300w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/closed-sign-400x268.jpg 400w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/closed-sign-600x402.jpg 600w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/closed-sign-768x515.jpg 768w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/closed-sign-800x537.jpg 800w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/closed-sign.jpg 820w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Challenge 3: Making sure your policies &amp; recommendations are crystal clear<\/h2>\n<p>What are your busines hours? Do you have any gluten-free edibles? What\u2019s your favorite strain for chronic pain management?<\/p>\n<p>Unlike a dispensary, a cannabis delivery service doesn\u2019t have door signage and in-store displays to help tell their story, which means it can be easy to lose potential customers without even knowing it.<\/p>\n<h3>Strategy 1:\u00a0 Be conscious of your hours of operation<\/h3>\n<p>If a cannabis dispensary has the wrong hours of operation posted online, customers will generally see the hours posted on your front door and treat them as the official hours. If a delivery serivce lists different hours on different websites, however, it can cause a lot more confusion.<\/p>\n<p>The best way to deal with this is to set your hours of \u00a0change your hours of operation, though that\u2019s not always practical.<\/p>\n<p>The next best option is to keep track of all of your online profiles so that you can quickly update them whenever your hours change.<\/p>\n<p>A good backup option is to incde your actual hours on your voicemail message, for times when you can\u2019t answer the phone.<\/p>\n<h3>Strategy 2:\u00a0 Make product recommendations as blog posts<\/h3>\n<p>If a new user walks into a dispensary with no idea what to buy, a sales person should have no trouble helping them out.<\/p>\n<p>However, a new smoker who doesn\u2019t know what to buy could avoid doing business with a delivery service altogether.<\/p>\n<p>One good way around this is to publish content specifically for new users. Consider writing long form blog posts that includes your favorite strain for a variety of use cases (such as \u201cIf you want to get better sleep, try\u2026\u201d and \u201cif you want to feel more creative, try\u2026\u201d). Be sure to also include recommendations for first-time smoking devices, how much they should buy, and so on. Even if this seems like dead simple content to you, it will still be extremely valuable for them.<\/p>\n<p>Another good option is to make it crystal clear that new customers are welcome to call you for recommendations. Consider putting your face on your website to help ease the friction for hestitant customers.<\/p>\n<p>Lastly, consider putting together \u201cstarter pack\u201d deals for new customers that include several strains and other peripherals, such as a cheap grinder and hand pipe, or even pre-rolls.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-449\" src=\"https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/big-little-dog.jpg\" alt=\"little dog and a big dog, representing competition for marijuana delivery businesses\" width=\"820\" height=\"550\" srcset=\"https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/big-little-dog-200x134.jpg 200w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/big-little-dog-300x201.jpg 300w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/big-little-dog-400x268.jpg 400w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/big-little-dog-600x402.jpg 600w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/big-little-dog-768x515.jpg 768w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/big-little-dog-800x537.jpg 800w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/big-little-dog.jpg 820w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Challenge 4: Going up against big competition<\/h2>\n<p>Frankly, dispensaries will always have an edge against delivery services when it comes to SEO. Even without any SEO, any dispensary you can see from the street will still have a baseline of customers. Dispensaries can also service more customers in a day, opening up more opportunities for reviews, and can generally offer a wider array of products.<\/p>\n<h3>Strategy 1:\u00a0 Pick a smaller target market<\/h3>\n<p>[better call saul photo]<\/p>\n<p>If there are 1,000 people who will buy marijuana in you city in the next month, do you really need to sell to all of them?<\/p>\n<p>While it can be tempting to go after the largest market possible, a better strategy is to pick a limited market that the other dispensaries aren\u2019t targeting.<\/p>\n<p>Senior citizens are often a good target market for delivery services, since other dispensaries might find it unfashionable to target them. Seniors also make an excellent customer fit for delivery services in particular, since mobility can be an issue.<\/p>\n<p>If you find that the competition in your market isn\u2019t catering to the elderly, consider creating content, products, offers, and even live events that appeal to your target market.<\/p>\n<h3>Strategy 2:\u00a0 There\u2019s nothing wrong with a gimmick<\/h3>\n<p>One of the best ways to market any business it to tap into a larger cause or interest that will resonate with your target market.<\/p>\n<p>If you\u2019re in Berkeley and decide that your target market loves dogs, don\u2019t be afraid to tap into that. Give your company a dog-related name, like \u201cSpot On Delivery.\u201d Donate 10% of your revenue to a local animal rescue. Run Instagram contests that encourage your customers to post pictures with their dogs. Publish content about local dog events and dog-friendly venues. Offer unique products that tie into the theme. Find shelters and pet stores that you can collaborate with for a win\/win.<\/p>\n<p>Really, just go nuts. If you play your cards right, you could gain\u00a0a lot of new allies, customers, amplifiers, and friends. And the worst that could happen is that you might\u00a0scare off\u00a0a few cat people.<\/p>\n<h3>Strategy 3: Push for reviews. Hard.<\/h3>\n<p>Most business owners neglect their reviews because they don\u2019t realize the impact that they can have. Take advantage of this by asking each and every customer for a review, sending links to your review profiles in follow-up emails, and making it extremely easy for anyone to find your review pages. Once you get over the hump and get enough reviews that new customers start calling you <em>because <\/em>of your reviews, you\u2019ll be able to ease off and let reviews come in naturally.<\/p>\n<h3>Strategy 4: Don\u2019t cut corners<\/h3>\n<p>It can be tempting to cut corners with a cheap website and cheaper SEO, but <a href=\"http:\/\/www.contractorcalls.com\/can-cheap-seo-company-ruin-business\/\">that can eventually blow up in your face<\/a>.<\/p>\n<p>Since dispensaries can rely on their product displays, in-store sales staff, physical location, and interior design to represent their brand, many of them may opt for cheaper websites and SEO. Sometimes, outdoing them isn\u2019t nearly as hard or expensive as you thnk. Just don\u2019t make the mistake of trying to save a few bucks only to end up with a sub-par website and SEO services that are practically begging for a Google penalty.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-450\" src=\"https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/dog-suit.jpg\" alt=\"dog in business suit gets ready for hard work\" width=\"820\" height=\"550\" srcset=\"https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/dog-suit-200x134.jpg 200w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/dog-suit-300x201.jpg 300w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/dog-suit-400x268.jpg 400w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/dog-suit-600x402.jpg 600w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/dog-suit-768x515.jpg 768w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/dog-suit-800x537.jpg 800w, https:\/\/trailblazerseo.com\/wp-content\/uploads\/2017\/11\/dog-suit.jpg 820w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h2>Good SEO for marijuana delivery requires a lot of work<\/h2>\n<p>SEO can be tricky for any business to get right, but understanding the unique challenges of SEO for cannabis dispensaries is a great first step. Follow our tips, or call us for help, and you\u2019ll be on the road to becoming the biggest delivery service in town.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In many ways, performing SEO for cannabis delivery services is the same as performing them for a dispensary. You build links, make your site user friendly, and market content that builds relevance and authority. However, performing SEO for a marijuana delivery service also has its own unique set of challenges that less sophisticated SEOs overlook, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cannabis Delivery SEO vs. Dispensary SEO: What\u2019s the Difference?<\/title>\n<meta name=\"description\" content=\"Performing SEO for a cannabis delivery services has a few unique challenges that dispensaries don&#039;t have to face. 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